I'm thrilled to start 2017 shooting more videos for Bike Elf!
This week, Bike Elf announced its partnership with the Wesley House Community Center, which "currently provides academic, emotional and spiritual support to 100+ at-rish inner-city students" according to its website.
The two sides struck a deal. Any kid (or counselor!) who gets all A's and E's on both of their next two report cards will get a free refurbished bike, helmet and lock from Bike Elf!
This is my favorite part about Bike Elf. Kids aren't just handed bikes for free. They have to earn them.
The video above is from the day Bike Elf told the kids the deal. I was able to shoot it and edit video all in one day (just like in my old TV news days).
Jason Jennings is a freelance videographer based in Knoxville, TN. He previously spent more than a decade covering sports for television stations in Florida, North Carolina, Texas and Missouri.